Smart does it
Peter Aldous is Creative Service Director at Elmwood in London – a specialist putting creative ideas into practice. Pro Carton talked to him about trends in packaging and sustainability.
Peter Aldous discusses clients’ wishes and designers’ ideas to see where they lead to, if they will achieve what the brand needs and to find ways for their implementation – like a gatekeeper examining intentions, feasibility and cost-efficiency of the projects.
Bron: E-nieuwsbrief Pro Carton 4-4-2016